Salamander Window & Door Systems presented an innovative trade fair concept at Nuremberg’s “Fensterbau Frontale” 2022, the world’s leading B2B trade fair for windows, doors and façades. Innovation, design and sustainability are the focus of the “myWindow_Experience” trade fair stand. Anyone entering the 637 square meter exhibition area will be greeted by five cube-shaped, open theme pavilions: Among other things, the “Greta®Window” cube presents the sustainable, award-winning product range in a showcase with the individual aggregate states. The “Typology” area tells the story of the history and development of the window over the last 120 years. On the back wall of the exhibition stand, oversized 3D-printed cutaway models of window profiles vividly explain Salamander’s complete product portfolio to trade visitors. Building on the showroom concept already created by Panoorama for Salamander (2020), the design agency adapted the content-driven, communicative and integrative system to meet the requirements of a modern and emotional trade fair presence. In addition to design consulting, brand staging and trade fair design, Panoorama also took on the general and media technology planning and implementation.

The “Typology” area tells the story of the history and development of the window over the last 120 years. On the back wall of the exhibition stand, oversized 3D-printed cutaway models of window profiles vividly explain Salamander’s complete product portfolio to trade visitors.