One year after its redesign, Panoorama expanded the trade fair presence of the Augsburg district at the Augsburg Spring Exhibition afa and developed it further in terms of both appearance and content. The creative core was a basic graphic concept that further enhanced the communicative energy of the stand with the help of grids, color codes and pictograms for different themes and changing stand partners. As the general contractor, Panoorama coordinated the stand construction, as it had done in 2018, and paid careful attention to budgetary discipline in the interests of the public client: Large parts of the furniture from the previous year were taken over and mixed with new elements in such a way that an overall very fresh and novel overall image was created.

The creative core was formed by a basic graphic concept, which further strengthened the communicative energy of the stand with the help of grids, color codes and pictograms for different themes and changing stand partners

»Large parts of the furniture from the previous year were taken over and mixed with new elements to create a very fresh and novel overall picture«