Panoorama

Knorr-Bremse

Exhibits – Innotrans 2024

“Break the Limits, RIDE THE FLOW” – this was not only the motto under which Knorr-Bremse presented itself at InnoTrans 2024, but also the challenge for Panoorama to help design a trade fair presence with innovative strength, dynamism and customer focus. For the second time since 2022, Knorr-Bremse commissioned the design agency with the design consulting and design engineering of the exhibits on the impressive 1000 m2 trade fair stand. Panoorama was responsible for communication at the interface between design (Magnet FX), customer and stand construction. The result is a trade fair stand that picks up on successful concepts from the last trade fair appearance and develops them further, while at the same time setting new accents. The open design of the stand focuses on five areas of innovation: Traffic Flow, Ecological Footprint, Traveling Comfort, Operations & Maintenance and Digital Solutions. In the “Evolution of Braking” area, a fascinating large exhibit measuring 6 m x 1.8 m will show a comparison of the latest evolutionary stage of the digital-electropneumatic braking system and the new digital-electromechanical braking system. The installation vividly presents the functional components of both braking technologies, supported by innovative media technology and specially developed and animated light lines. The motto for 2026 can only be: “Remain in the STATE OF FLOW”.

The open design of the stand focuses on five areas of innovation:

Traffic Flow, Ecological Footprint, Traveling Comfort, Operations & Maintenance and Digital Solutions.

In the “Evolution of Braking” area, a fascinating large exhibit measuring 6 m x 1.8 m will show a comparison of the latest evolutionary stage of the digital-electropneumatic braking system and the new digital-electromechanical braking system.

Client Knorr-Bremse
Photos Frank Pletschke
Concept MagnetFX