BMW M Trolley
Industrial Design
From the joy of driving to the joy of rolling suitcases: that, in a nutshell, is the story behind the creation of the BMW M Trolley. Panoorama won the pitch for the suitcase line with a design that comes close to the high-performance car brand in many respects. The sharp edges, unusual for a suitcase, pick up on the roof shape of the BMW M4 of the time. In addition to the visual redesign of the shell, Panorama was also responsible for the technical product design of various case elements. The axle system, for example, was modified so that the wheels in the rim design blend harmoniously into the overall appearance of the trolley. And to match the shell, the handles on both the case and the telescopic handle have been made significantly more angular compared with the previous model. The result is a sporty, elegant travel companion in two sizes that is obviously a pleasure for both the client and the customer: the product sells better than its predecessor and is still in the product range five years after its launch, which is anything but a matter of course for suitcases.
